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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk

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Advanced Social Media Campaigns Taking It to the Next Level

Now it’s time to distinguish between everyday community management and periodic social media campaigns. Posting to the social platforms, interacting with fans, and performing customer service are your daily social media disciplines. They are the routine blocking and tackling—the minimum table stakes of building an online community and steadily growing it.

However, the leading business social media programs do not content themselves with steady, linear growth. Ambitious, integrated social media campaigns are the engine of stair-step growth. They have the dual advantages of attracting ...

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