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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk

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Bringing It All TogetherWeb 3.0—Are We There Yet?

Developing a social media presence today will position your company for success in coming years, when virtually everything—phones, electronics, cars, and homes—becomes interconnected. All those connections will have a social dimension. Our digital experience will be entirely personalized to our unique tastes and interests.

The emergence of the World Wide Web—call it Web 1.0—was characterized by static web pages. Web 2.0 has witnessed an explosion of dynamic web content, quick and easy to publish, including people-powered blogs and social media.

But even while most of us were still getting our ...

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