Appendix B. Useful Tools

The tools and helper applications I have come across as a practitioner come in two flavors: those that help you with your implementation of Google Analytics—install and setup—and those that help you use or interpret reports—navigation aides, segmentation help, and so forth. Often these two scenarios overlap, and marketers frequently find themselves using the same toolset as webmasters and web developers. Regardless of your job role, all the tools I list here are straightforward to use.

Tools to Audit Your GATC Deployment

The key to being able to improve your website is having good, solid, accurate data that you can rely on. A fundamental step of implementing any web analytics tool is getting the data in—there simply is no ...

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