Appendix C. Recommended Further Reading

This is not intended as an exhaustive list of reading material but more a reflection of the books and resources I have read and the blogs I have participated in over the years. If you have a relevant reading resource that I am unaware of, please email me at and I will endeavor to include it here and on the book website itself (www.advanced-web-metrics.com/blog/recommended-reading).

Books on Web Analytics and Related Areas

Listed in reverse published date order:

  • Avinash Kaushik, Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Sybex, 2009)

  • Steve Jackson, Cult of Analytics: Driving online marketing strategies using web analytics (Butterworth-Heinemann, ...

Get Advanced Web Metrics with Google Analytics™, Second Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.