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Advanced Web Metrics with Google Analytics™, Second Edition by Brian Clifton

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Chapter 5. Reports Explained

At my last count, Google Analytics had over 100 default reports—and when you take into consideration segmentation options, pivot views, intelligent alerts, and custom reporting, the number grows exponentially. Clearly, no one person is going to look at all those reports on a regular basis—nor should you try. Going through all of the types of reports would be tedious and laborious. Hence, I attempt to whet your appetite to investigate further.

In this chapter, I focus on the important firstlevel reports—the ones I consider to be the top reports (areas of interest) in Google Analytics—that can give you that initial understanding.

Of course, my report selection may not reflect the information most important to you—every ...

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