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Advanced Web Metrics with Google Analytics™, Second Edition by Brian Clifton

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Chapter 8. Best-Practices Configuration Guide

Having read the first seven chapters of this book, you should now have your Google Analytics account set up and collecting quality data. To help you gain a better understanding of visitor behavior and get the most out of your data, this chapter will assist you with your configuration.

By following the recommended steps, you will gain real insight into the performance of your online presence. If you don't follow the steps, reread this chapter. Seriously, this information is too important to skip over without implementing the suggested configurations—particularly goals and funnels.

No modifications of the Google Analytics Tracking Code (GATC) or your pages are required here. However, you will need administrator ...

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