Appendix C

Recommended Further Reading

This is not intended to be an exhaustive list of reading material but more a reflection of the books and resources I have read and the blogs I have participated in over the years. If you have a relevant reading resource that I am unaware of, please email me at brian@advanced-web-metrics.com and I will endeavor to include it here and on the book’s website itself (www.advanced-web-metrics.com/blog/recommended-reading).

Books on Web Analytics and Related Areas

The most recently published books are listed first:

  • Jim Sterne, Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Wiley, 2010)
  • Brad Geddes, Advanced Google AdWords (Sybex, 2010)
  • Avinash Kaushik, Web Analytics 2.0: The Art ...

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