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Advanced Web Metrics with Google Analytics, 3rd Edition by Brian Clifton

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Chapter 1

Why Understanding Your Web Traffic Is Important to Your Business

Web analytics is a thermometer for your website, constantly checking and monitoring your online health. As a methodology, it is the study of online experience in order to improve it; without it, you are flying blind. How else would you determine whether your search engine marketing is effective, or even sufficient, for capturing your potential audience or whether your investment in creating a social media buzz has been worth it? Is the visitor experience a good one, encouraging engagement, repeat visits, and sales, or are visitors bouncing off your website after viewing only a single page?

In Chapter 1, you will learn:

  • The kinds of information you can obtain from analyzing ...

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