Advanced Web Metrics with Google Analytics, 3rd Edition

Chapter 6

Getting Started: Initial Setup

Even if you already have a Google Analytics account, I recommend that you review this chapter; it contains important considerations for structuring your data. This chapter is all about getting the basics right—creating an account in the right place (stand-alone or linked to AdWords), tagging your pages, becoming familiar with the concept of multiple profiles, and ensuring that you track AdWords visitors and import the concomitant impression and cost data for such visitors. If you are with an agency or hosting provider, you need to bear in mind a couple of additional points, which are described in this chapter.

In Chapter 6, you will learn:

• To create your Google Analytics account and add the tracking ...