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Advanced Web Metrics with Google Analytics, 3rd Edition by Brian Clifton

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Chapter 7

Advanced Implementation

Now that you understand the basics of getting your web visitor data into Google Analytics, this chapter looks at the more advanced setup considerations you may require. I discuss capturing e-commerce transactions, tagging your marketing campaigns, and tracking events (those actions on your website that are not standard pageviews).

In addition, you’ll learn how to customize the Google Analytics Tracking Code (GATC) for your specific needs. For example, do you want to convert dynamic URLs into something more readable? Do you use multiple domains or subdomains? Do you have nonstandard requirements such as changing time-out settings, controlling keyword preferences, or setting sampling rates? All these scenarios ...

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