O'Reilly logo

Advanced Web Metrics with Google Analytics, 3rd Edition by Brian Clifton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 12

Integrating Google Analytics with Third-Party Applications

This book has so far focused on collecting, analyzing, and using web visitor data from within the Google Analytics user interface. You can import data from AdWords, AdSense, and Webmaster Tools and export individual reports in XML, CSV, TSV, or PDF format. This method of exporting is ideal for one-off needs or regular schedules via email. However, sometimes you require a regular pull of data, wish to integrate data into another system, or want to be creative and visualize your data in a completely different way.

In this chapter I explain the techniques used to auto-extract data, and I present case studies on how different organizations are pushing the envelope by adding extra ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required