Chapter 12
Integrating Google Analytics with Third-Party Applications
This book has so far focused on collecting, analyzing, and using web visitor data from within the Google Analytics user interface. You can import data from AdWords, AdSense, and Webmaster Tools and export individual reports in XML, CSV, TSV, or PDF format. This method of exporting is ideal for one-off needs or regular schedules via email. However, sometimes you require a regular pull of data, wish to integrate data into another system, or want to be creative and visualize your data in a completely different way.
In this chapter I explain the techniques used to auto-extract data, and I present case studies on how different organizations are pushing the envelope by adding extra ...
