Praise for Advanced Web Metrics with Google Analytics, Third Edition
“It would be a cliché to say Brian Clifton knows Google Analytics like the back of his hand. But he does. So if there is only one book you can buy on Google Analytics... buy this book and you’ll be on your way to being an Analysis Ninja!”
—Avinash Kaushik, author of Web Analytics 2.0 (Sybex, 2010) and Digital Marketing Evangelist, Google
“With this new edition of Advanced Web Metrics with Google Analytics, Brian Clifton continues to raise the bar in explaining advanced web analytics— not just the mechanics but why certain things are crucial to measure, while other ‘metrics’ are actually red herrings and can harm rather than help your web success. A must-read if you’re playing ...