About the Author
Brian Clifton, PhD, is an internationally recognized Google Analytics expert who consults on website performance optimization for global clients. Coming from a web development and search engine optimization (SEO) background, he has worked in these fields since 1997. His business was the first UK partner for Urchin Software Inc., the company that later became Google Analytics.
In 2005, Brian joined Google Europe. As former head of web analytics for Google Europe, Middle East, and Africa, he defined the strategy for adoption and built a team of pan-European product specialists. He is now Director of Data Insights and Analytics at Search Integration AB.
Brian received a BSc in chemistry from the University of Bristol in 1991 and ...