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Advanced Web Metrics with Google Analytics, 3rd Edition by Brian Clifton

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Foreword

In 1990, the first web server hosted the first website at http://info.cern.ch. Tim Berners-Lee, a physicist at the European Organization for Nuclear Research, thought it might be a good idea. Turns out he was right.

As a transactional system, the web server was built with a logging capability that was a standard method for stockpiling details should everything go belly up.

It didn’t take long for the data in these log files to attract the attention of those trying to make the systems work better. The first question, asked by webmasters like Tim, was whether the server was robust enough and the connection to the Internet was fast enough to keep up with demand. It was a technical challenge.

Eventually, the marketing department became ...

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