Branding and Resilience
Creating Brand Hive Minds Through Bitcoin and the Blockchain
Limitations: We acknowledge that the research participants and the data drawn on here with a few exceptions are drawn from sources where English was the common language. Due to the language barrier, we did not do a netnography of China’s WeChat or the Mandarin language forums of BitcoinTalk although we were able to access their English language posts which are included in our data.
Note: This chapter is reproduced with permission from Cryptoeconomics Systems and originally appeared in June 2022, Volume 1, Issue 2. This research was funded by Social Sciences and Humanities Research Council of Canada Grant no. 435-2020-0595. ...
Get Advances in Blockchain Research and Cryptocurrency Behaviour now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
