Book description
If you're seeking to master business analytics, case studies offer invaluable help: they expose you to the entire decision-making process, helping you practice an active role in both performing analysis and using its output to recommend optimal decisions. Now, drawing on his extensive teaching and consulting experience, Prof. Matthew Drake has created the ideal new casebook for all analytics students and practitioners.
Drake, author of the widely-praised Applied Business Analytics Casebook, now presents a collection of up-to-date cases that are longer and more detailed than those typically presented in undergraduate texts, but concise and focused enough to be taught in a single classroom session. Organized by analytical technique, Advances in Business, Operations, and Product Analytics covers:
Descriptive analytics: descriptive statistics, sampling/inferential statistics, statistical quality control, and probability
Predictive analytics: forecasting, demand managing, data and text mining
Prescriptive analytics: optimization-based modeling, simulation-based modeling, decision analysis, and multi-criteria decision making
Industry-specific analytics: HR and managerial analytics, financial analytics, and healthcare/life sciences
In addition to practitioners, this casebook will be especially valuable to students and faculty in undergraduate and masters' courses that cover topics in business analytics, and courses applying analytics to specific industries such as healthcare, or specific business functions such as marketing.
Table of contents
- About This eBook
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Acknowledgments
- About the Author
- About the Contributors
- Preface
-
Part I: General Business Analytics
- 1. VidoCo Demand Forecast Information Sharing
- 2. Container Returns at Pasadena Water Solutions
-
3. Developing a Business Model to Improve the Energy Sustainability of Existing Buildings
- Introduction
- Improving Energy Efficiency at Bogaziçi Sarıtepe Campus
- Energy Efficiency Measures Identified for Bogaziçi Sarıtepe Campus
- Selecting the Energy Efficiency Measures Optimally for a Given Budget
- Selecting Energy Efficiency Measures in Multiple Time Periods
- Offering Energy Efficiency Measures as a Service: ESCO Business Model
- Investing in Energy Efficiency Measures as an Alternative Source of Energy
- Study Questions
- Endnote
- Exhibits
- 4. Contracting for LTL Services at Hankey Industries
- 5. Optimal Product Bundling at Point and Shoot Camera Shop
- 6. Intermodal Routing for an Ocean Container
-
Part II: Analytics in the Service and Utility Industries
- 7. Lolly’s Restaurant
- 8. Strategies for Managing Service Delivery Gaps and Service Recovery
- 9. EverClean Energy, Inc.: Wind Energy Versus Natural Gas
- 10. Slotting Pharmaceuticals in an Automated Dispensing Cabinet
- Part III: Analytics in Accounting and Finance
- Part IV: Analytics in the Public Sector
-
Part V: Analytics in Management and Ethical Decision Making
- 16. The Bloodgate Affair: A Case of Breaking Rules and Breaching Trust?
- 17. Trouble on the Thames: Event Disruption, Public Protest, or Public Disorder
- Index
Product information
- Title: Advances in Business, Operations, and Product Analytics: Cutting Edge Cases from Finance to Manufacturing to Healthcare
- Author(s):
- Release date: September 2015
- Publisher(s): Pearson
- ISBN: 9780133963731
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