5. Optimal Product Bundling at Point and Shoot Camera Shop
Matthew J. Drake, Duquesne University
Steve Bennett is the owner of the Point and Shoot Camera Shop, a small chain of camera stores located throughout Ohio, Pennsylvania, and Indiana. In 2010, Steve turned 68 years old and decided to retire from day-to-day operations. He transferred control of the company to Cheryl Peretin, the newly appointed president and CEO, and feels comfortable that the company he worked so hard to build from the ground up is in safe hands. Cheryl had worked for Steve for 17 years and had always proven herself to be a strong leader and an effective manager.
Company Background
Steve founded the original store location in Kent, Ohio, in 1979 to cater to the growing ...
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