Identifying Relevant Criteria

After identifying the evaluation stakeholders and determining the range of their interests in coaching evaluation, the next step is to choose the appropriate criteria based on stakeholders’ needs. Selecting relevant criteria is a necessary precursor to a successful evaluation of leadership coaching, as the most carefully designed evaluation will “stand or fall on the basis of the adequacy of the criteria chosen” (Goldstein & Ford, 2002, 143). To address the unique aspects of leadership coaching, Ely et al. (in press) suggested that evaluation efforts should adopt a two-pronged approach that includes both formative and summative criteria (see also Beyer, 1995; Bhola, 1990; Brown & Gerhardt, 2002; Patton, 1994). The ...

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