Book description
Whether teaching or learning UX Design, activities often sink in deeper than lectures. And game-like activities with a lesson included both engage and instruct. This book contains fun and challenging activities to help participants learn core concepts in user experience, from sketching, to photo safaris that encourage field observation, to creating an experience model for your daily bus ride, etc. It is structured as 50% activity and 50% explanation.
Table of contents
- Title Page
- Copyright Page
- Acclaim for Adventures
- Acknowledgements
- Contents
- Introduction
- Starting the Adventure
- Sponge!
- Spark!
- Splatter!
-
Sculpt!
- The Power of a Savvy No
- Design Principles
- Context of Use
- Feasibility, Viability, Desirability
- Desirability
- Sleepin’ with the Fishes, Sea?
- Sleepin’ with the Fishes, Sea?
- Sleeping with the Fishes: Personas
- Now Featuring... Features!
- Performance and Delight Features
- Under Prioritization Pressure
- Interactive Prototypes
- Sketching a Digital Prototype
- Testing a Paper Prototype
- Templates for Test Screens
- Testing Activity
- After the Test
- Physical Prototypes: Totally Doable
- The SCULPT Challenge!
- Testing Activity
- The Debrief
-
Storytell!
- Brands Are Solutions... with Personality
- Brand Building Blocks: Show Some Promise
- Stacking Brand Building Blocks: Truth & the Universe
- The Brand Speaks! Voice & Tone
- Keep Your Story Straight: Brand Bibles
- Brand Meets World: Make Your Marketing
- You Talkin’ to Me? Know Your Audience
- Smooth Operator: The Art of Marketing
- Case Study Comparison: Livin’ on the Edge
- When & Where: Storytelling Platforms
- The STORYTELL Challenge!
- Challenge Help: Brand Building
- Challenge Help: Brand Building
- The Debrief
- Coming Down from the Mountain
- Activity Answers & Resources
- Index
Product information
- Title: Adventures in Experience Design
- Author(s):
- Release date: December 2013
- Publisher(s): New Riders
- ISBN: 9780133440393
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