Starting the Adventure

A Definition:

Experience design (XD) is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.

The New Everyday View on Ambient Intelligence by Marzano and Aarts (Uitgeverij 010 Publishers, 2003)

What Is Experience Design?

Experience Design is a term most often used by those who are creating a product, such as a mobile app. It’s true that most of the jobs classified as “User Experience Design” or “User Experience Research” fall in the technology field, and this book often uses digital examples for that reason. But the Experience Design perspective is much broader than a single product. It involves an immersion ...

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