You’re About to:

Challenge your own assumptions

Develop your skills in empathy

Learn to read body language

Interview a rock star

Play the anthropologist


Did You Know?

You’re probably most familiar with manufactured sponges, but those are inspired by animals that live in the sea! Although sponges seem soft, they are actually one of the toughest animals around. If they’re cut up, the pieces will regenerate into new sponges.

Sponges move water in and out of channels in their bodies, filtering their food from the water. In this chapter, like a sponge, you’ll soak in information and filter it for the elements that will help you generate design ...

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