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Adventures in Experience Design
book

Adventures in Experience Design

by Carolyn Chandler, Anna van Slee
December 2013
Beginner content levelBeginner
168 pages
3h 31m
English
New Riders
Content preview from Adventures in Experience Design

Storytell!

You’re About to:

Get branded *

Write your own bible

Give an elevator pitch

Get a crash course in marketing **

* Don’t worry, no hot irons are involved!

** Good thing we’ve been designing helmets!!

Image

Did You Know?

Storytelling predates the written word. Humans passed spoken-word stories from person to person until we developed the ability to communicate with letters, numbers, and pictures.

Some storytelling conventions resonate through the ages. Variations on the opening phrase, “Once upon a time,” have appeared in literature since 1380. The equallyubiquitous closing line, “Happily ever after,” has been around just as long, but it didn’t ...

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Publisher Resources

ISBN: 9780133440393Purchase book