Ellen Steinberg is group creative director and executive vice president at McKinney in Durham, NC (mckinney.com). She joined McKinney in 2006 after serving as co-creative head of Fallon New York. Steinberg’s work has won virtually every major creative award and covers such iconic brands as Sherwin-Williams, Russell Beam, Miller Lite, Nikon, and Sports Illustrated. She has served as a juror for Communication Arts competitions and the One Show. Steinberg is a graduate of the University of Delaware. She is also a yoga instructor and a justice of the peace.