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BRU
India has not been a traditional coffee market; it is predominantly a country that is tea based. Nonetheless, coffee is a popular drink in the southern parts of the country. South Indian filter coffee has a country-of-origin tag and is popular among Indians. With such a backdrop, there were a few packaged brands of coffee that were introduced even during the 1960s (Das, 2015). BonBon was one such instant coffee; Nescafe was the other brand of instant coffee. South Indian coffee meant that a unique style of filter should be used for filtering the coffee with warm water. The process is unique and very specific to South India because the Western world prepared coffee in different ways. Over a period of time, the habit of adding chicory to ...
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