Advertising, Brand and Consumer Behaviour (The Indian Context), Ist Edition by Pearson

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Goodknight

Repelling mosquitoes in the Indian context is a practice that is probably centuries old. About four decades back, Odomos was a brand that offered a very convenient way of keeping mosquitoes at bay (Harish, 2013). Indian homes were used to a number of traditional methods that involved various kinds of herbs and fire or smoke to get rid of mosquitoes. In several households, the ceiling fan, which rotated at considerable speed, was the ultimate weapon during the night as the family slept. Humid conditions along with the buzzing sound and scary bites of mosquitoes is something that will be remembered by any middle-class Indian for a very long time. The consequences of being bitten by a mosquito were adequate to motivate every individual, ...