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Google Chrome
One interesting advertisement is from the domain of digital marketing. Google is a brand that is used by millions of consumers all over the world. When Google introduced its browser, Google Chrome, one of the objectives of Google Chrome was to break the stranglehold of Microsoft’s browser, Internet Explorer, which was the default choice for consumers at the time (Warren, 2018). Google Chrome ran a global advertising campaign throughout 2011 and 2012 and it was called ‘the web is what you make out of it’ (Sikdar, 2019). The objective was to break the habit of consumers who were used to using Internet Explorer.
Breaking a habit of usage with respect to any product is a difficult task. Consumers need to be fully conscious of the ...
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