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Himalaya
Himalaya, the well-known brand in the herbal domain, has created brand history with respect to herbal products. The company was founded in the early 1930s and was dedicated to herbal offerings (Koul, 2017). One of its earliest successful brands was Liv.52, which was a remedy for liver ailments (Himalaya, n.d.; Koul, 2017). Subsequently, the brand extended into several sub-brands that were successful in different categories of herbal offerings.
The Himalaya brand entered the consumer market (personal care and wellness markets) in the year 1999 under the name ‘Ayurvedic Concepts’ (Himalaya, n.d.). The initial advertisement of the brand attempted to connect with contemporary youngsters to convey the message associated with Ayurveda—the ...
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