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O’cean one8
The 26 of December 2018 saw the launch of energy drink brand O’cean one8 through the Times of India newspaper. It was a full-page front ad that a reader will have to necessarily see even before he sees the newspaper; it had an image of the brand and the celebrity Virat Kohli in the ad. The brand’s proposition was that it had natural caffeine and it was an energy drink (Halder, 2019). The full-page ad also had a back page that suggested that the drink was created in collaboration with Virat Kohli and that the taste was good. The ad also mentioned that a pack of four would be sold exclusively on Amazon for a price of `375.
Energy drinks is an exciting category all over the world. Red Bull from Austria created a sensation when it ...
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