Advertising, Brand and Consumer Behaviour (The Indian Context), Ist Edition by Pearson

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Vanish

Vanish is a brand that supplements detergents. Washing clothes is a ritual that Indians have practised with a great deal of involvement over the years. Traditionally, washing soaps were used in the form of detergent bars (they are often still used in this form; Khanna, 2019). At a later point in time, detergent powders were used by Indian households.

India is a country that differs in a diverse manner with respect to foods. As a result, people have a variety of stains to remove from their clothing. In recent times, there have been several higher priced detergents that promise removal of stains in an effective manner. For example, Ariel has a proposition of doing away with stains in one wash. One of the ads of Ariel features two chefs ...