This book is for anyone who’s ever been irritated by a commercial break or frustrated by a web banner. In other words, most people.

It was initiated by a company called KesselsKramer, and we know how you feel. We really do.

However, it’s only fair to inform you: we make ads. Lots of them.

Amongst many, many other projects, we’ve worked with global brands to make fashion collections, turned dogshit into mini billboards fig. 01 and promoted a Dutch province by staging a mass wedding.

KesselsKramer (KK) began in 1996, born in part from a dislike ...

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