HELLO.

image

image

This book is for anyone who’s ever been irritated by a commercial break or frustrated by a web banner. In other words, most people.

It was initiated by a company called KesselsKramer, and we know how you feel. We really do.

However, it’s only fair to inform you: we make ads. Lots of them.

Amongst many, many other projects, we’ve worked with global brands to make fashion collections, turned dogshit into mini billboards fig. 01 and promoted a Dutch province by staging a mass wedding.

KesselsKramer (KK) began in 1996, born in part from a dislike ...

Get Advertising for People Who Don't Like Advertising now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.