SMALL IS HUMAN.
Not everything you’ve heard about advertising is true.
Most advertising people are very, very nice and very, very brilliant. Really.
But.
Advertising is indeed a ruthless business.
This isn’t due to the people in it, but due to the nature of advertising itself, in which each agency is (an oft-quoted) “three phone calls away from bankruptcy.”
What this means is that three clients leaving a company in quick succession can mean the demise of that company.
As a whole, the industry has been in a state of contraction for decades. Every year is the hardest year to get a job in advertising ever. The business shrinks at the mere mention of a recession, an act of terrorism or a new device that finally frees people from adverts (TiVo, for ...
Get Advertising for People Who Don't Like Advertising now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
