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Advertising for People Who Don't Like Advertising by Kesselskramer

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SMALL IS HUMAN.

Not everything you’ve heard about advertising is true.

Most advertising people are very, very nice and very, very brilliant. Really.

But.

Advertising is indeed a ruthless business.

This isn’t due to the people in it, but due to the nature of advertising itself, in which each agency is (an oft-quoted) “three phone calls away from bankruptcy.”

What this means is that three clients leaving a company in quick succession can mean the demise of that company.

As a whole, the industry has been in a state of contraction for decades. Every year is the hardest year to get a job in advertising ever. The business shrinks at the mere mention of a recession, an act of terrorism or a new device that finally frees people from adverts (TiVo, for ...

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