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Advertising for People Who Don't Like Advertising by Kesselskramer

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KESSELSKRAMER IS WRONG.

KesselsKramer has a very particular stance on awards: as a rule, we don’t enter them. This attitude could be interpreted as aloof, even arrogant – we think we’re too good. Perhaps there’s something to this. Not a lot, but something. However, there are other reasons why we choose to avoid the red carpet, the complimentary margaritas and the free column inches. Those reasons start when you’re five years old.

Our lives are award-based. From elementary school onwards, we’re taught to love awards, from trophies designed to motivate you to more subtle marks of validation. From one perspective a smiley face on even the most minor multiplication testis an award, a sign of approval, of status within the group.

By the time most ...

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