KK Outlet is the newest development in the philosophy of staying small in order to experiment more. fig. 03
In 2007 KesselsKramer expanded westward by about 370 km, ending up in London’s Hoxton Square. Renowned for creativity, innovation and painfully talented young things in equally painful tight jeans, the East End has long been associated with subcultures and fashion (also with extremely unpleasant gangsters – but that was a long time ago).
Here, KK Outlet was born: an ultra-compact space containing a combination of communications agency, gallery and shop.
The communications agency produced communications (unsurprisingly).
The gallery continued KesselsKramer’s long tradition of supporting and exhibiting its favourite artists – this ...