If you’re too busy winning, you rarely have time to play. Which is a pity because playing is a way to learn, both for babies and advertising people.

KesselsKramer has long advocated personal projects, the business- usefulness of which is apparent only later, or indirectly.

Over our history we’ve made photography magazines, soap, polar bear candles, art exhibitions, puzzles, stickers begging for the end of eighties revivals, books of short stories, more stickers, knitted iPod holders, more stickers, documentary films, music videos, sculptures, architecture and pretty much anything else that might intrigue a creative mind. ...

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