ALEX BOGUSKY'SREMORA ON THE UNDER-BELLY OF CAPITALISM
Alex Bogusky was creative director of advertising agency Crispin Porter + Bogusky. He has been named Creative Director of the Decade, inaugurated into the American Advertising Federation’s Hall of Achievement and received an honorary PhD from the University of Colorado. In 2010 he retired from advertising in order to aid the “new consumer revolution” from his base, the FearLess Cottage.
THE BACKGROUND OF BOGUSKY.
“I grew up in a family of graphic designers. I didn’t go to college and I didn’t have any particular drive except that I tried to become a professional motocrosser for a while. And when that fell through I settled back into graphics because that was all I knew.
“And through graphics ...