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Advertising for People Who Don't Like Advertising by Kesselskramer

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MARK FENSKEON TEACHING ADVERTISING LIKE ARISTOTLE.

Mark Fenske has been a creative at Young & Rubicam, and at Wieden + Kennedy, Portland. He started his own music video production/ ad agency hybrid called The Bomb Factory in L.A. There, he directed music videos for Van Halen, among others. Mark has won the MTV Video of the Year, Director of the Year, and is a member of the Screen Actors’ Guild. He’s also received every major advertising prize. Mark now teaches creative thinking at the Virginia Commonwealth University.

PLEASE DESCRIBE YOUR BACKGROUND.

“I am a Midwestern boy.

A Michigan-football-watching, deep-friedturkey-eating, flannel-shirt-is-a-coat man of the prairie.

A barn-sized door-filler from the offensive tackle-producing breadbasket ...

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