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THE LAWS OF CREATIVITY AND HOW TO MESS WITH THEM.

Many things in life require laws. Life in general requires laws. Laws are what stop us from strolling to the supermarket naked, marrying our pet dogs or invading a neighbouring country on a rampant whim.

But there is one group that staunchly, almost arrogantly, veers away from the reigning-in that laws demand. Not dictators, but rather, those whose work follows “The Creative Process.”

There have been many laws and rules written about The Creative Process and how to make better ideas, presumably directed at those who need to structure their disorganized, unravelling thoughts, or to validate their own thinking.

Think of gentlemen like Wallas, Young, Rossman and Wertheimer. Collectively they sound ...

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