New advertising vistas
Chapter overview
This chapter concludes the book by reviewing the impact of new technologies on advertising, focusing particularly on the implications of two new advertising horizons – the Internet and digital television. Organizations in every sector of the travel, tourism and leisure industries must develop strategies to reach out to customers via these new channels – those who do not will be overtaken in today's highly competitive marketplace. In order to understand the task facing organizations, we look at some case studies of those who have begun to tackle these challenges – including the television Travel Shop in the UK and the Australian Tourism Commission. The chapter ends by discussing the changing nature of ...
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