Chapter 3

Advertising ethics and social responsibility across cultures


This chapter is intended to help you:

  • Understand the establishment of organizational ethics.

  • Learn how personal, business and organizational ethics tie together.

  • Understand the social impact of advertising.

  • Understand the ethical impact of advertising.

At its simplest, ethics is a system of moral principles. Within an organization, ethics relate to how you treat your employees, vendors and stakeholders. Advertising also has an ethic responsibility to society, since many advertising campaigns are consumer focused.

Working in an advertising organization has its own unique set of ethical challenges. Ethics relates to what is good or bad, as defined by moral ...

Get Advertising Management in a Digital Environment now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.