Chapter 8

Managing creative people


This chapter is intended to help you:

  • Understand the creative mindset.

  • Understand how to manage processes focusing on creativity.

  • Learn about the techniques for supporting creative colleagues.

  • Understand how to assess creative work.

When it comes to working with colleagues in various departments in the agency or company, account managers face an interesting and sometimes challenging situation. Account managers are in charge of the entire process of creating advertising and developing brands. At the same time, account managers do not directly manage many of the people involved in the process, such as the people in the creative, media, planning and production departments internally at the ...

Get Advertising Management in a Digital Environment now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.