Chapter 10

Handling tricky situations

LEARNING OBJECTIVES

This chapter is intended to help you:

  • Learn how to work with multiple clients effectively.

  • Understand how to run a meeting.

  • Understand the challenges of managing remote workers.

  • Be empathetic when dealing with ethical challenges.

There is no typical day in the life of an account manager. This chapter will provide an overview of a variety of different situations you might encounter in an average day and will provide you with tools to help you do your job effectively.

Day-to-day management

Every workday is likely to have multiple meetings with different clients and agency personnel. Here are some situations you are likely to encounter in the daily work of account management.

Juggling ...

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