March 2016
Intermediate to advanced
224 pages
4h 15m
English
book
Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships
by Barbara Thomas
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8. Innovative Marketing Strategy Propels Intel to Successful Global Product Launch
In 2012, Intel, one of the world’s leading providers of innovative computing technology, was preparing to launch a new line of tablet computers. Tablet industry sales were soaring, experts were predicting a strong growth trajectory, and Intel officials saw tablets as a natural extension of their business. Even though it possessed valuable assets, including a highly regarded global brand, Intel would be launching new products into a highly competitive market in which industry leaders Microsoft and Samsung were among the businesses already well established in the consumer tablet market.
Sandra Lopez, director of marketing for new business at that time, was tasked ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.