19. Epilogue: What’s Next? Using What You Have Learned

At this point, you have heard from the experts. So the next logical question is, “What does this mean for me? What can I do with this information to build a terrific advocate marketing program for my organization?”

The road map in this chapter pulls together the wisdom of the experts in a way that gives you, the professional, solid direction to build such a program. This list is not exhaustive, but using your own creativity, this guidance can be fine-tuned to fit your organization. Don’t forget, the experts are also mentors and are available for consultation and advice; their contact information is the “Interviewees’ Contact Information” chapter near the end of this book.

1. Identify the ...

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