Chapter 10
SEO: Search Engine Optimization
IN THIS CHAPTER
Getting a handle on important stuff before SEO
Understanding different types of SEO factors
Making your website SEO friendly
Using some effective SEO tools
SEO stands for search engine optimization. When it comes to affiliate marketing, there probably has been more written about search engine optimization than any other topic. To some affiliate marketers, SEO has almost reached the status of the holy grail of success. This is because the success of your affiliate marketing business largely depends on the search engine spiders successfully reading and updating the listing for your website.
What do we mean by “spiders”? Search engines like Google, Bing, Dogpile, and others send out spiders or automated software robots scouring the internet to read and update the listings for the search engines. So, for instance, if the Google spider goes out and reads your website listing but, because of poor SEO practices, can’t accurately and efficiently read the sitemap for your site, your site will be at a disadvantage to sites that do ...
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