Affiliate Marketing For Dummies

Chapter 15

Sales Funnel Strategies

IN THIS CHAPTER

Going over the offers in a sales funnel

Establishing a profitable sales funnel

Why go to the trouble to set up one sale when you can go to the same trouble to set up multiple sales, right? That’s the whole point behind setting up a sales funnel, which is a powerful sales tool that can easily escalate your sales and profits if you do it right.

The simplest definition of a sales funnel is that it is an automated sequence of offers presented to a prospect to maximize sales. In this chapter, you find out about the offers presented in a sales funnel and break down a funnel’s structure and profit.

Selling Your Prospect on Multiple Offers

A sales funnel can help a merchant only (if the merchant does 100 percent of the marketing and sales) or both the affiliate and the merchant (which is usually the case and they split the money). We illustrate both ways later in this chapter.

Before we get to the big picture of the sales funnel, we think it makes more sense to break it down into its simplest components. Just like a savory recipe is a batch of ingredients pulled together to make a superb meal, we cover the individual ingredients first.

You need two things for a sales funnel to work: a prospect and a series of offers.

• The prospect: ...