December 2019
Beginner to intermediate
352 pages
8h 59m
English
Content preview from Affiliate Marketing For Dummies
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Chapter 15
Sales Funnel Strategies
IN THIS CHAPTER
Going over the offers in a sales funnel
Establishing a profitable sales funnel
Why go to the trouble to set up one sale when you can go to the same trouble to set up multiple sales, right? That’s the whole point behind setting up a sales funnel, which is a powerful sales tool that can easily escalate your sales and profits if you do it right.
The simplest definition of a sales funnel is that it is an automated sequence of offers presented to a prospect to maximize sales. In this chapter, you find out about the offers presented in a sales funnel and break down a funnel’s structure and profit.
Selling Your Prospect on Multiple Offers
A sales funnel can help a merchant only (if the merchant does 100 percent of the marketing and sales) or both the affiliate and the merchant (which is usually the case and they split the money). We illustrate both ways later in this chapter.
Before we get to the big picture of the sales funnel, we think it makes more sense to break it down into its simplest components. Just like a savory recipe is a batch of ingredients pulled together to make a superb meal, we cover the individual ingredients first.
The prospect: ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.