Affiliate Marketing For Dummies

Chapter 19

Ten (Or So) of the Biggest Pitfalls for Affiliate Marketers

IN THIS CHAPTER

Discovering the benefits of focus, education, and realistic expectations

Steering clear of spreading yourself too thin, giving up, and not protecting yourself

This was perhaps the easiest chapter to write. No research was necessary. I (coauthor Ted) battled with all of these pitfalls at one time or another in the beginning of my affiliate marketing business. Many of my old enemies in this list continue to come back periodically to harass me. So if you, too, suffer from some of these pitfalls, take heart — with perseverance and hard work, you’ll overcome them and become successful. (See Chapter 3 for an introduction to the risks and pitfalls of affiliate marketing for beginners.)

Looking to the Next Bright Shiny Object

This pitfall is so prevalent with new affiliate marketers that it has its own name and fame. Many marketers warn against it. Countless words have been written about it.

What exactly is the “next bright shiny object”? It’s the next software package, next training session, next secret hack, next secret method that promises you instant affiliate wealth with little or no work. We know in our rational brains that it can’t possibly be true or that the marketer sending us his latest ...