Chapter 5

Week 3: Evaluate Program Management Options

I can’t count the number of times merchants have approached me asking whether I can “just set up and launch an affiliate program” for them. Some actually do believe that once the program is up and running, they will no longer need a consultant’s expertise. This is a very dangerous approach. In fact, one of the deadliest mistakes a merchant can make is running their affiliate program in an unmanaged mode. The subject of program management deserves careful attention right from the start. In this chapter, you’ll learn the basics of affiliate program management, key terms, responsibilities of managers, your sourcing options, and other important elements you want to know.

Chapter Contents

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