Chapter 11

Week 1: Launch the Affiliate Program and Recruit

The day has finally come. Your affiliate program is all set up and ready to go live. You’ve reached a landmark that’s altogether exciting and critical. It’s a starting point, and this week you want to concentrate on very specific things: the announcement of your program to the affiliate marketing world, as well as the development and rollout of your affiliate recruitment campaigns. In addition to these, we will also chart the guidelines of the social-media strategy for your program, as well as look at various conferences and shows you want to plan on attending.

Chapter Contents

  • Monday: Announce Program Launch
  • Tuesday: Study Affiliate Recruitment Tools and Techniques
  • Wednesday: Develop ...

Get Affiliate Program Management: An Hour a Day now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.