CONCLUSION

DO WELL BY DOING GOOD

We have had the privilege to meet and work with many remarkable businesspeople, from every corner of the globe, who have built successful enterprises in Africa. Each of those companies has adopted strategies that include all or most of the imperatives we’ve spelled out in this book. They’ve set out bold visions for growth. They’ve spotted and acted on favorable long-term trends—and recast Africa’s challenges as opportunities—ahead of the competition. They’ve drawn a map of Africa around the most promising countries and cities. They’ve made smart moves to innovate their product and service offerings, harness technology, and drive up productivity. They’ve managed Africa’s volatility by building resilience into their ...

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