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After Effects for Designers by Chris Jackson

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Introduction

Welcome to After Effects for Designers. This book explores practical and creative projects in motion design. With Adobe After Effects, artists and designers can develop and implement time-based designs that go beyond print and static imagery. This chapter discusses the overall structure of the book and its primary audience, artists and designers.

What is This Book About?

Written for designers, After Effects for Designers balances the design aspects with related techniques. This includes composition and layout, visual hierarchy, typography, motion principles, 3D media integration, and compositing with live-action. The book is designed to walk the reader through project-based case studies that effectively enhance their motion design ...

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